THE FUTURE OF DIGITAL INFLUENCE FOR
RESULTS-DRIVEN BRANDS.
Powering business growth through digital marketing strategies, creativity rooted in data, and high-performance media.
THE MISSION
To create a modern media company spanning content, influence, and data through a seamless online presence for multinational, regional and local brands with a focus on Millennial & Gen Z-driven brands.
OUR STRATEGY
Data-Driven Marketing & Performance Branding
Our approach is purely digital and brings together complimentary new media and marketing companies to create a full suite of performance-driven solutions creating influence across Social Media, Search, UGC and CTV. Our content and performance creative capabilities are based on increasing conversion rates for our clients by leveraging advanced technologies such as data science and Ai.
OUR STORY SO FAR...
Avenue Z leadership has built, acquired, integrated, and sold multiple digital media companies with transaction volume over a billion dollars. Over two decades, our CEO Jeffrey Herzog, has partnered with top private equity firms and assembled the most experienced and talented teams in the digital marketing industry.
Avenue Z companies have generated over $2 billion in new revenue for e-commerce and B2B clients and more than 1 million conversions through its services, including Facebook, Instagram, TikTok, YouTube, Google Ads, email and SMS marketing, data-driven content creation, brand strategy, conversion rate optimization, SEO, and responsive UX web design.
The Avenue Z model is the future of unified content, influence, data, and digital media solutions.
Jeffrey Herzog
Chairman & CEO
Jeffrey Herzog is a digital visionary, having established the search marketing industry before Google was Google. As one of the most influential leaders in digital marketing, Herzog has inspired hundreds of team members and clients alike —including more than 75 of the Fortune 500. Throughout his career, Herzog's companies have been the go-to teams for their culture, energy and focus on results.
Herzog's first start up, iCrossing, was built from scratch into a global company with 17 offices and over $140M in annual revenue before being acquired by Hearst Magazines in 2010 for over $325M. Herzog also acquired numerous companies both nationally and internationally including NewGate Internet (San Francisco), Proxicom (VA), Spannerworks (UK) and 3G Net (Munich). Herzog raised over $100M in venture capital from firms including RRE Ventures, OAK Investment Partners, Generation Partners and Goldman Sachs.
Jon Kaiden
Board Member
Jon Kaiden is the Founder, Chairman and a Managing Partner of Baleon Capital. Jon has more than 20 years of experience as an investor in high growth business and has a domain expertise in marketing tech and research technology.
Jon has been investing in marketing technology since the early 2000s and was an early investor in iCrossing (acquired by Hearst), was the first institutional investor in Lucid (acquired by Cint), and has invested in several other companies that are driving the confluence of technology, analytics and marketing/communications.
He has made over 40 direct private equity investments and has served on numerous boards, currently serving on the boards of Shadowbox, Slick, Avenue Z, Clearstep, HealPros, and Lifelink Systems. Previous board positions include iCrossing (acquired by Hearst), Planet Payment (NASDAQ: PLPM, acquired by Fintrax Group), SRS Software (Thoma Bravo), Mountain Temp Services (NewSpring Capital), Healthcare Data Solutions (acquired by IQVIA), Lucid (acquired by CINT), Medical Scribe Systems (acquired by Scribe America), Quovant (acquired by MitroTech), Turning Point (Summit Partners), Anyone Home (acquired by Inhabit IQ), Click Notices (acquired by Hunter Warfield), HealPros and Signallamp.
Prior to Baleon Capital, Jon served as President and founding member of a New York-based venture capital firm Sopris Capital, which he led for 17 years. Prior to Sopris Capital, he was an investment banker and securities attorney focusing on corporate finance and mergers & acquisitions. Jon received his BA from Cornell University, his JD from Brooklyn Law School, and his MBA from Columbia Business School.
Shane Kim
Board Member
Shane Kim is a Managing Partner of Baleon Capital. He has over 20 years of experience as a growth equity investor, board member and trusted advisor to numerous companies at the early growth stage.
Shane serves on the boards of Shadowbox, Slick, Avenue Z, and Fingercheck. Previous board positions include Bluefin Payments, Ingo Money, Masterplan (acquired by Berkshire Partners), New Horizons (acquired), Planet Payment (NASDAQ: PLPM, Lead Independent Director; acquired by Fintrax Group), Santa Rosa Holdings, Vantage Oncology (acquired by McKesson), and Viventium Software (Acquired by LLR Partners).
Shane began his investment career at Camden Partners, a growth equity firm he joined in 1999 as an Analyst. He became a Partner and Managing Member in 2007 and during his 17-year tenure, he participated in 22 transactions, 11 of which he led or co-led.
Prior to Baleon Capital, Shane co-founded Island Peak Capital, an advisory firm focused on optimizing growth through a proven operating approach. Shane graduated from the University of Maryland with a B.S. degree in Finance and Management Science and Statistics.
Mike Jackson
Board Member & Finance Committee Chair
As a Board Member and Chair of the Finance Committee, Mike is responsible for assisting the Board of Directors in establishing financial goals and objectives, review and approval of the annual budget to present to the full board, establish and manage funding strategies and fulfilling the Company's oversight responsibilities with respect to monitoring and oversight of the Corporation's financial resources including its capital management. His career spans more than 25 years of varied experience in financial management, business leadership, mergers and acquisitions and corporate strategy. Throughout his career he has completed over 30 acquisitions and led and completed capital and debt raises of over $400M.
Mike holds an MBA in Finance and a BBA in Accounting from Hofstra University. He is a CPA and since 1999 has served on the Board and chairs the audit and compensation committees of Manhattan Bridge Capital, a publicly traded REIT.
BOARD OF DIRECTORS
Having completed over a billion dollars in transactions our leadership team has a track record of proven success
ABOUT US
Avenue Z offers a comprehensive suite of digital marketing services to drive growth and success for your business. With a focus on data-driven strategies and in-house content creation, we deliver quality leads, sales, and increased brand visibility. Our expertise in Facebook, Instagram, TikTok, YouTube, Google Ads, email and SMS marketing, brand strategy, conversion rate optimization, SEO, and responsive web design has generated over $2B in client revenue and over 1M conversions.
We use market research and data science to understand your target audience and create personalized, engaging content. Our full-service studio delivers dynamic media that aligns with consumer interest and intent, resulting in consumer-first experiences and increased influence and engagement.
As a proactive, strategic, creative, and analytical partner, Avenue Z leverages the best and brightest minds in digital media to unlock new opportunities for your business. With a track record of delivering results for some of the world's most ambitious companies, trust us to drive your digital success.